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Manage social media with Buffer. Schedule posts, analyze performance, and streamline team collaboration.
Manage social media with Buffer. Schedule posts, analyze performance, and streamline team collaboration.

Buffer

Manage social media with Buffer. Schedule posts, analyze performance, and streamline team collaboration.

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Please note that we've done our best to remain impartial and work to provide the best information for all.

Top 3 Features

  1. Social media management platform for scheduling and analytics.

  2. Supports multiple accounts and platforms for streamlined posting.

  3. In-depth insights and recommendations for optimal posting times and content.

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Software Category

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Software Subcategory

Software Description

The software description may have been generated by L2Business during the initial deployment of our directory and may not reflect the provider’s input. L2Business is transitioning to provider-written descriptions; however, we make no representations or warranties regarding the accuracy, completeness, or reliability of this description.

Introduction


Buffer is a powerful social media management tool designed to simplify the process of planning, scheduling, and publishing content across multiple platforms. With its user-friendly interface and robust features, Buffer helps businesses and individuals save time and effort while increasing their social media presence. In this review, we will explore the key features and benefits of Buffer and how it can help streamline your social media management efforts.




Efficient Content Planning and Scheduling


Content Scheduling

Buffer's primary feature is its ability to schedule social media posts across various platforms, such as Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Users can easily plan and organize their content, selecting the date and time for each post to be published. This feature helps maintain a consistent social media presence and ensures that content is posted during optimal engagement times.


Visual Content Calendar

Buffer provides a visual content calendar that allows users to view and manage their scheduled posts at a glance. This feature makes it easy to identify gaps in your content schedule and rearrange posts as needed. The drag-and-drop functionality simplifies the process of rescheduling posts, ensuring your social media strategy remains flexible and adaptable.




Powerful Content Creation and Curation


Built-In Content Composer

Buffer includes a built-in content composer that enables users to create and edit social media posts directly within the platform. The composer supports various content types, including text, images, videos, and links. Users can also preview how their posts will appear on each platform, ensuring that their content looks polished and professional.


Content Curation Tools

To help users discover and share relevant content, Buffer offers content curation tools, such as a browser extension and integrations with popular content discovery platforms. These features make it easy to find and share interesting articles, images, and videos, keeping your social media feeds engaging and informative.




Analytics and Performance Insights


Post Analytics

Buffer provides post analytics that help users understand how their content is performing on each platform. Users can access metrics such as likes, shares, comments, and clicks, enabling them to identify which posts are resonating with their audience and informing future content strategies.


Profile Analytics

In addition to post analytics, Buffer offers profile analytics that provide an overview of your social media performance across all platforms. These insights help users track their follower growth, engagement rates, and overall social media presence, allowing them to measure the success of their social media strategy.




Conclusion


Buffer is a versatile social media management tool that simplifies content planning, scheduling, and publishing across multiple platforms. Its user-friendly interface, powerful content creation and curation features, and insightful analytics make it an ideal choice for businesses and individuals looking to streamline their social media efforts. Whether you're a seasoned social media professional or new to the world of social media management, Buffer can help you save time and improve your social media presence.

Product Video

Product Screenshots

Active Pricing Plans

Free

For individuals and businesses getting started with social media.


Connect up to 3 channels


Includes:

  • Planning & publishing tools

  • Landing page builder

  • AI Assistant

$0

Essentials

For professionals who use publishing, analytics & engagement tools.


Includes Free features, plus:

  • Engagement tools

  • Analytic reports


Add additional channels for $6/month. Billed monthly.

$6/ month for 1 channel

Team

For teams who want unlimited users, collaboration, and reporting.


Includes Essentials features, plus:

  • Unlimited team members & clients

  • Draft collaboration tools


Add additional channels for $12/month. Billed monthly.

$12/month for 1 channel

Agency

For marketing agencies with 10 or more channels.


Includes Team features, plus:

  • Custom access & permissions

  • Agency-friendly pricing


Add additional channels for $6/month. Billed monthly.

$120/month for 10 channels

Main Features

Social Media Scheduling

Content Calendar

Post Analytics

Team Collaboration

Social Media Account Management

Post Customization

Link Shortening

Browser Extension

Mobile App Integration

Social Media Scheduling

Provider Feature Description

Buffer's social media scheduling feature allows users to schedule and publish their posts across various social media platforms at pre-determined times. Users can create and customize a posting schedule, choose the desired social media accounts, and schedule their content for publication. This feature also provides the ability to queue posts, allowing users to line up multiple posts for automatic posting at scheduled intervals. Additionally, Buffer offers analytics and insights to help users track the performance and engagement of their social media posts.

Content Calendar

Provider Feature Description

The content calendar feature in Buffer software is designed to help users plan, organize, and schedule their social media content effectively. With this feature, users can see a visual representation of their scheduled social media posts over a specific time period. The calendar allows users to easily drag and drop content to different dates and times, ensuring a consistent posting schedule. Additionally, users can collaborate with their team by assigning tasks and leaving comments directly within the content calendar.

Post Analytics

Provider Feature Description

The post analytics feature in Buffer provides users with valuable insights into the performance of their social media posts. It offers metrics such as engagement, reach, clicks, and more, allowing users to analyze the effectiveness of their content. With this feature, users can identify their top-performing posts, understand their audience's preferences, and make data-driven decisions to improve their social media strategy.

Team Collaboration

Provider Feature Description

The team collaboration feature in Buffer software enables team members to collaborate effectively on social media management. It allows users to grant access to multiple team members, assign specific roles and permissions, and coordinate tasks. With this feature, teams can collaborate on content creation, scheduling, and analytics, all in one platform. It simplifies the process of managing social media accounts as a team and ensures a streamlined workflow for managing and publishing content.

Social Media Account Management

Provider Feature Description

The social media account management feature in Buffer provides users with a centralized platform to manage and schedule social media posts across multiple accounts and platforms. With Buffer, users can connect and manage various social media accounts, such as Facebook, Twitter, Instagram, and LinkedIn, all from one dashboard. This feature allows users to schedule posts at optimal times, collaborate with team members, and analyze post performance and engagement metrics. Additionally, Buffer offers a browser extension that makes it easy to add content to your queue while browsing the web.

Post Customization

Provider Feature Description

The post customization feature in Buffer software allows users to tailor their social media posts to fit the specific needs of their audience. Users can easily customize the content of their posts, including the text, images, and links, in order to optimize engagement and reach. This feature also offers the ability to schedule posts at specific times and on multiple social media platforms, allowing users to effectively manage and streamline their social media presence.

Link Shortening

Provider Feature Description

The link shortening feature in Buffer allows users to quickly and easily shorten long URLs for sharing on social media platforms. With just a few clicks, users can take a lengthy URL and generate a shortened version that is more concise and visually appealing. This feature helps save character count while still directing users to the intended destination. Additionally, the link shortening feature also provides analytics to track the performance and engagement of shared links.

Browser Extension

Provider Feature Description

The browser extension feature in Buffer software allows users to easily schedule and share content from any webpage they visit. With a single click, users can add articles, images, or videos to their Buffer queue, selecting the social media profiles they want to share it on. The browser extension also provides analytics and scheduling options, making it a convenient and time-saving tool for managing social media content.

Mobile App Integration

Provider Feature Description

The mobile app integration feature in Buffer allows users to seamlessly manage and schedule their social media posts on the go. With this feature, users can easily connect their Buffer account to their mobile devices, giving them the ability to schedule and publish content directly from their phone or tablet. Users can also receive notifications and monitor the performance of their social media posts, ensuring that they stay connected with their audience at all times.

How These Features Solve Your Problems

Connect with Software Providers: Ask & Upvote!

This Q&A section is your chance to connect directly with software providers and get the answers you need to make informed decisions.

  • Browse through existing questions and upvote the ones you find most helpful.

  • If you don't see your question addressed, don't hesitate to ask! Submit your question directly to the software provider and get expert insights.

Ask & Discuss:

Voting System:

  • Help prioritize the most relevant questions by upvoting those you find valuable.

  • Downvoting can help remove irrelevant or duplicate questions.

Open Forum:

  • Have a burning question that doesn't fit a specific listing? No problem! Use the "Ask Anything" section at the bottom to pose your questions directly to any software provider.

The more you participate, the richer the conversation becomes!

Don't see the question you'd like to ask? Send one here.

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Company Information

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Software Social Media Profiles

Customer Ratings

Usability

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Usability assesses how user-friendly and intuitive the software is. It includes factors like ease of navigation, interface design, and overall user experience. A high rating in this category indicates that users find the software easy to learn and use.

Functionality
and Features

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Functionality and Features evaluates the effectiveness of the software's features and its ability to perform its intended functions. It considers the richness of features, their relevance to the users' needs, and how well they integrate to provide a solution.

Performance
and Reliability

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Performance and Reliability focuses on the software's speed, responsiveness, and stability. High ratings here would mean the software operates smoothly, with minimal bugs or crashes, and delivers consistent performance.

Customer Support
and Service

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Customer Support and Service rates the quality of the customer support provided by the software company. It includes aspects like the responsiveness of customer service, the availability of resources (like tutorials and FAQs), and the overall satisfaction with the support received.

Value for Money

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Value for Money assesses whether the software provides good value for its cost. It considers the software's pricing in relation to its features, performance, and the benefits it offers to the user. A high rating here indicates that users feel the software is priced fairly for the value it provides.

Customer Reviews

Software Security Features

Software Integrations

Seamless Connections: Unleash the Power of Integrations

Do you love your current software, but wish it could talk to the others in your tech stack? We hear you! That's where integrations come in.

 

Here, you can find a comprehensive list of software that integrates with this software, allowing you to:

  • Streamline workflows: Effortlessly transfer data between applications, eliminating manual entry and errors.

  • Boost productivity: Automate tasks and save valuable time by letting your software work together.

  • Gain deeper insights: Combine data from different sources for a unified view of your operations and customers.

Find Your Perfect Match:
Simply browse the software listings below. Each listing will indicate if it integrates with our solution, making it easy to build a powerful, connected ecosystem for your business needs.


Not listed here? No problem! We're constantly expanding our integration network. Feel free to reach out to us to discuss potential integrations with your favorite software.

Customer Support & Implementation

Software Deployment

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Deployment options:

  • On-premises: This means that the software is installed on the customer's own hardware and software. This option can be more secure and give the customer more control over the software, but it can also be more expensive and time-consuming to maintain.

  • Cloud-based: This means that the software is hosted on a third-party server. This option can be more scalable and cost-effective than on-premises deployment, but it can also be less secure and give the customer less control over the software.

  • SaaS (Software as a Service): This is a type of cloud-based deployment where the customer accesses the software over the internet. SaaS is a good option for businesses that need a quick and easy way to deploy software, but it can also be more expensive than other deployment options.

  • Web-based: This means that the software is accessed through a web browser. Web-based software is typically easy to use and deploy, but it may not have the same features as other types of software.

Device Compatibility

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Device Compatability:

  • Desktop: This means that the software is compatible with desktop computers running Windows, macOS, or Linux.

  • Mobile: This means that the software is compatible with mobile devices running iOS or Android.

  • Tablet: This means that the software is compatible with tablet devices running iOS or Android.

  • Web: This means that the software can be accessed through a web browser.

Customer Support Options

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Self-service support

  • Knowledge Base: A comprehensive collection of articles, FAQs, and troubleshooting guides that customers can access to resolve issues on their own.

  • Online Forums: A platform for customers to discuss issues, share solutions, and connect with other users.

  • Tutorials and Videos: Step-by-step guides and visual demonstrations that help customers learn how to use the software.

Reactive support

  • Email Support: Customers can send email inquiries to the support team, who will typically respond within 24 hours.

  • Phone Support: Customers can call a toll-free number to speak directly with a support representative.

  • Live Chat: Customers can chat with a support representative in real time through a web-based chat interface.

Proactive support

  • In-app Help: Contextual help and support options embedded directly within the software application.

  • Predictive Support: AI-powered systems that anticipate potential issues and proactively offer solutions to customers.

  • Account Management: Dedicated support representatives assigned to specific customers to provide personalized assistance.

Escalated support

  • Ticket Escalation: For complex or unresolved issues, customer support tickets can be escalated to higher levels of expertise.

  • On-site Support: For critical issues, technical support personnel can be dispatched to the customer's location to provide in-person assistance.

  • SLAs (Service Level Agreements): Customers can pay for premium support services with guaranteed response times and resolution times.

Manuals & Resources

Awards & Achievements

This feature is in development and we hope to share it soon!

Testimonials & Case Studies

This feature is in development and we hope to share it soon!

Blog Integration

The provider has not yet listed their blog for integration with the L2Business Platform.

Getting Started Reminder Series!

The "Getting Started Reminder Series" is a 12 week program where we will take your first steps with you as needed to get your business started. This program reviews the critical business departments and gives you the prompts required to fully flesh out your plans.

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