The Value Advantage

If you’ve ever struggled to explain what makes your business different — or why a customer should choose you over anyone else — this course is for you. The Value Advantage is a self-paced, hands-on program built for entrepreneurs who want to sharpen their message, deepen their customer connection, and build a business around what truly matters to their audience. In about 6.5 hours, you’ll create three powerful deliverables: ✔ Your Customer Identity Sheet ✔ A one-paragraph Value Narrative ✔ A complete Brand Touchpoint Audit You’ll walk away with practical tools you can use across your website, social channels, email marketing, and pitch decks — with zero fluff and no video required. Every lesson is bite-sized, actionable, and grounded in real business strategy. Whether you’re refining your offer, preparing to scale, or simply tired of your value getting lost in translation, this course helps you say it clearly and deliver it with confidence.